Episode Details
Back to Episodes
AI-powered contextual Ad targeting
Episode 2295
Published 8 months, 2 weeks ago
Description
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes
Connect With:
- Kerel Cooper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.