How to Turn Your Podcast Into a Client Magnet (Build Authority & Sell With Your Show)

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.

What You’ll Learn in This Episode

The #1 mindset shift you need if you want your podcast to drive sales
How Michelle uses her podcast as the foundation of her digital marketing ecosystem
The 3 key content types your podcast needs to attract high-ticket and community clients
How to repurpose each episode across platforms like Instagram, LinkedIn, and email
What most entrepreneurs miss when it comes to using their podcast for visibility
A weekly workflow that saves time and maximizes client conversion
How to promote your services without sounding salesy or pushy

Who This Episode Is For

Coaches, consultants, and service providers with (or starting) a podcast
Entrepreneurs ready to turn their voice into their most valuable marketing asset
Podcasters who want to use their show to build trust and drive traffic to offers
Anyone who wants to convert listeners into clients consistently

Key Takeaways

Your podcast doesn’t need to be huge. It needs to be strategic.
Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call
Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel
Repurposing is essential: one episode can become 10+ pieces of content
You can use storytelling, client case studies, and solo teaching to position yourself as an expert
Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer

Resources Mentioned in This Episode

Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)
Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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Published on 5 months, 1 week ago

Podcast Episode Details

How to Turn Your Podcast Into a Client Magnet (Build Authority & Sell With Your Show)