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How to Set a Marketing Budget for Your Podcast (Even If It’s Small)
Episode 451
You don’t need a big team or a huge ad budget to market your show—you just need the right plan. So today’s episode is divided into two paths: one for podcasters who are already publishing, and another for those who are still in the planning or pre-launch phase.
Today’s Hosts: Todd Cochrane and MacKenzie Bennett
✅ If You’ve Already Launched Your Podcast
These strategies help you understand where to invest, even if your budget is modest—and how to use Blubrry tools to amplify your results.
1. Start With a Monthly Budget That Works
What can you realistically commit to spending each month?
- $10–25: Social posts, audiograms, promo swaps
- $25–100: Boosted content, Overcast ads, email tools
- $100+: Contractors, social media managers, ad campaigns
💡 Blubrry helps: Your free podcast website, publishing tools, and included support already cover key basics—so more of your budget can go toward outreach.
2. Set Specific Goals for Each Quarter
Your spending should support a measurable goal.
- Examples: Grow your newsletter, boost downloads, increase social reach
💡 Blubrry helps: IAB-certified podcast stats let you track downloads by episode, geography, and listening platform—so you’ll know what’s working.
3. Use Free Marketing First
Before paying for exposure, focus on consistency and visibility.
- Swap promos with other podcasters
- Share your show in relevant communities
- Repackage past content as teasers or clips
💡 Blubrry helps: Custom episode URLs and your podcast website make sharing your content super easy and trackable.
4. Stick With One or Two Platforms
Don’t spread yourself thin—put your time (and money) where your audience is.
- Pick one social platform and one podcast discovery tool
💡 Blubrry helps: You can monitor where listeners are coming from using your dashboard analytics.
5. Track ROI With Simple Tools
You don’t need fancy reporting—just a way to check if your spend is helping.
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Published on 1 month, 3 weeks ago