Episode Details
Back to EpisodesAlex Miller: Marketing Success Depends on Curiosity, Collaboration, and Client Experience | Capstone Conversations
Description
Understanding the full picture delivers higher ROI.
Capstone Conversations
By Jean Caragher
For CPA Trendlines
In this episode of Capstone Conversations with Jean Caragher of Capstone Marketing, Alex Miller, marketing manager at Lanigan Ryan and the Association for Accounting Marketing’s 2025 Volunteer of the Year, shares powerful insights about the evolving role of marketers in accounting firms. Her two top takeaways? Curiosity and collaboration drive career success, and client experience and artificial intelligence (AI) offer the profession’s biggest opportunities and challenges.
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“Curiosity has opened so many doors for me,” says Miller. “You have to ask questions – about your firm's services, your teammates’ work, and your goals. When you understand the full picture, you can market more effectively and bring real value to your team.”