Episode Details
Back to EpisodesEpisode 19 - Cold Outreach That Actually Works (w/ Guest: James Milsom)
Description
Most MSPs fail at cold outreach. Not because it doesn’t work, but because they treat it like mass marketing.
In Episode 19 of The MSP Sales Podcast, James Milsom of Hunter.io joins Brian Gillette for a deep dive into what actually works in cold email - and what MSPs keep getting wrong. Backed by data from over 11 million emails, James shares hard-earned insights on deliverability, subject lines, personalization, and how to build trust from the very first message.
Learn:
- Why personalization isn’t optional anymore
- What subject lines actually earn opens
- How to avoid spam folders and show up with value
Whether you’re sending outreach yourself or guiding your team, this episode will help you stop guessing and start improving.
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