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Episode 32: The Art of Meaningful Conversation with Robert Plank!
Season 1 Episode 32
Robert Plank shares how podcasting transforms from mere content creation to a powerful relationship-building tool when approached with authenticity and purpose. His experience with over 1,400 episodes demonstrates that meaningful conversations create lasting connections that benefit everyone involved.
• Start where you are with the equipment you have, content quality matters more than production value
• Avoid stockpiling episodes as it creates "productive procrastination" that eventually becomes self-sabotage
• Focus on the 20/80 principle: spend 20% creating content and 80% marketing it
• Use conversations to build relationships with guests through regular follow-up and promotion
• Embrace imperfect action rather than seeking perfection before publishing
• Utilize AI tools like ChatGPT to repurpose podcast content across multiple platforms
• Build your podcast with long-term relationship cultivation in mind, not just content creation
• Challenge yourself regularly to avoid boredom and keep improving your podcast
• Consider outsourcing technical aspects so you can focus on the relationships and conversations
If you're interested in having a team handle the technical aspects of your podcasting, check out Robert's Done For You Podcasting service at dfypodcast.com or listen to his podcast at marketeroftheday.com.
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Published on 1 month ago