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115: What the Beef Industry Is Prioritizing for 2026 and Beyond with Ryan Moorhouse
Description
In this episode of the CattleUSA Daily Podcast, Lauren Moylan and Ryan Moorhouse discuss the recent developments in the beef industry, focusing on the long-range plan for 2021-2026. They explore key goals such as sustainability, consumer trust, and the importance of storytelling in the industry. The conversation emphasizes the need for transparency and collaboration within the beef supply chain, as well as looking forward to future events like CattleCon.
Links
National Cattlemen's Beef Association
CattleUSA Insurance - CattleUSA Website - Subscribe to our newsletter - CattleUSA Media - Facebook - Instagram - The Next Generation Podcast Website - Lauren’s Instagram - Lauren’s Youtube
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Takeaways
The weather in Texas has been favorable for cattle producers this year.
The summer business meeting was a success with high participation.
The long-range plan for the beef industry outlines goals for sustainability and consumer trust.
Sustainability includes both environmental and business aspects.
Consumer trust is crucial for maintaining beef demand.
The beef supply chain is segmented and needs to work together more effectively.
Transparency in the industry can help build consumer confidence.
Storytelling is more impactful than just presenting facts about beef.
The long-range plan serves as a playbook for the next five years.
Future events like CattleCon are highly anticipated by industry members.
Chapters
00:00 Life in Texas and the Summer Business Meeting
05:07 Long Range Plan for the Beef Industry
09:38 Sustainability and Consumer Trust in Beef Production
16:31 Looking Ahead: Cattle Con and Future Events
beef industry, long range plan, sustainability, consumer trust, storytelling, agriculture, cattlemen, animal health, transparency, indust