Episode Details

📅 Schedule Your Practice Growth Strategy Review

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Specifically, on this episode of "Beauty and the Biz," Catherine Maley, MBA, talks about cosmetic patients, what they want, and why on Dr. Kim's "You Are Beautiful" podcast.

Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Cosmetic Patients: What They Want and Why

Recently, I joined Dr. Jae Kim on his "You Are Beautiful" podcast.

Specifically, we discussed a topic we both care deeply about: the psychology of the cosmetic patient.

In this episode, we talk about:

• First, what today's aesthetic patient really wants (spoiler: it's more than just a procedure)

• Next, how social media, status, and emotion influence decisions

• Then, why surgeons must master both their craft and their business

• Finally, the unspoken truths about consultations, pricing, and patient conversion

Overall, if you serve cash-paying patients, this episode is a must-listen.

Importantly, you'll walk away with insights you can use right away to attract and convert more patients.

⚡ P.S. Special Pricing Ends Soon

Typically, smart practices use the summer slowdown to retrain, retool, and relaunch. Consequently, they're ready to grow when demand picks up again.

However, this is your last chance before the special pricing expires.

So, if you want your staff to:

• First, book more surgery consultations

• Second, convert more consults into procedures

• Third, cross-promote all of your services

Then, the Summer Staff Accelerator Toolkit is the solution.

Specifically, you'll get:

• Three high-impact staff trainings

• My top strategies, scripts, and action plans

• A simple system that's fast to implement and pays for itself

Enjoy!

Catherine Maley, MBA

Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty