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$5 Mastermind: How Shannon Jean Built a 39K Audience in Just 9 Months

$5 Mastermind: How Shannon Jean Built a 39K Audience in Just 9 Months



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How do you turn one viral auction post into a thriving $5 mastermind, multiple digital products, and high-ticket coaching? 


Shannon Jean—serial entrepreneur and liquidation pro—breaks down his entire Whistle → Workhorse → Whale system:


  • The “auction whistle” that rocketed him from 500 → 39K followers

  • Crafting a simple PDF lead magnet that captured 1,000+ emails

  • Pricing (& repurposing) digital products on Gumroad and Kajabi

  • Building a global team and using Content OS to 10× content output

  • Creating the $5 Mastermind community as a low-friction funnel

  • When to raise prices on coaching and manage client demand

  • Delegation tips: freeing yourself from sales & ops to chase bigger plays

If you’re ready to transform attention into scalable revenue—whether through newsletters, courses, or community—this episode is your playbook.


Links & Resources


• Follow Shannon on X: @ShannonJean


•OWNR OPS Newsletter & tools: ownerops.com


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🔥 Mentioned in This Episode 🔥


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Published on 1 month, 4 weeks ago






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