Episode Details
Back to EpisodesEd Kless: Clients Don’t Want Outputs. They Want Outcomes!
Season 5
Published 3 years, 4 months ago
Description
Too busy? Raise your prices.
The Disruptors
With Liz Farr for CPA Trendlines
What do clients – or, as Ed Kless prefers, customers – want from their accountants? It’s not the tax return or the financial statement but the outcome for the customer, which is most often peace of mind.
To remain relevant in disruptions like online tax preparation and automated bookkeeping tech firms like Pilot, accountants need to think about other ancillary services they can provide above and beyond those basic services.
More here: https://cpatrendlines.com/2022/11/13/ed-kless-clients-dont-want-outputs-they-want-outcomes/