Episode Details

Capstone Conversations
Informal and informative discussions with leading growth strategists from the nation's most dynamic CPA firms.

With Jean Caragher
For CPA Trendlines

Brenda Sleeper reflects on her path to the Association for Accounting Marketing Hall of Fame, where she joins an elite few as Bruce W. Marcus Lifetime Fellowship Members. Brenda is a Business Resource Network Relationship Director for the BDO Alliance, working with BDO alliance firms nationwide.

• Follow Jean Caragher on CPA Trendlines here.
• Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here
• Catch Jean Caragher's other show, Gear Up for Growth, here
• And the rest of the CPA Trendlines broadcast network

In this episode, Sleeper reveals:

• How she "kicked it into gear" when COVID hit
• How marketing rescued her
• The skills that make marketers successful
• Why the game has changed for recruiting marketers and business developers