Episode Details
Back to EpisodesHow CSR Drives Consumer Behavior with Jeff Joireman | Know-How Korner
Season 6
Published 1 year, 5 months ago
Description
Beyond its ethical implications, CSR can bring tangible financial gains.
Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation
In this episode of Know-How Korner, we interview Jeff Joireman, a professor of marketing at Washington State University, about his groundbreaking research on corporate social responsibility.
COMPLETE SHOW NOTES here | MORE Donny Shimamoto
Discover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing!
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