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RACE Framework Explained: How to Build a Smarter Marketing Strategy
Episode 19
Published 1 year, 1 month ago
Description
Marketing feels chaotic when your channels aren’t working together - SEO, ads, email, social, all pulling in different directions.
In this episode, we break down the RACE Framework - a proven marketing strategy model used by high-performing teams to structure their entire funnel around the customer journey.
In this episode, you’ll learn:
- Why most marketing strategies feel disconnected
- How the RACE Framework maps marketing to the customer journey
- KPIs that matter at each stage: Reach, Act, Convert, Engage
- Real examples from B2B, SaaS, eCommerce, and service businesses
- How to use RACE as a diagnostic tool to fix funnel leaks
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