Episode Details

They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it.

Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution.

If you're building a challenger brand—or just trying to make people actually notice your product—don’t miss this episode.

You’ll also learn:

• How to earn attention, even on a tiny budget
• The kind of “unsafe” marketing ideas that break through the noise
• What challenger brands can do to beat the big guys
• Why you should market to the customers everyone else ignores

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Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.