Episode Details

Today I'm breaking down the biggest lie social media ever sold us: that high numbers are the only thing that matter. Spoiler alert—they're not.

Whether you're a new content creator, a seasoned travel influencer, or just wondering how to grow on Instagram without losing your mind, this episode will help you reconnect with the humans behind the numbers. You’re probably doing way better than you think—and I’m here to prove it.

💡 What You’ll Learn:

• Why 47 likes is not a failure—it’s a whole restaurant full of people.
• How to reframe your metrics using “the living room rule.”
• The mindset shift that will help you stop chasing the algorithm and start creating for actual people.
• Why smaller engagement often means deeper trust (especially in travel content).
• Practical perspective shifts to get you out of your engagement rut—fast.
• The surprising power of word-of-mouth growth (yes, it still exists!).

🧭 For Travel Creators Who Want To:

• Understand how to grow on Instagram without burnout
• Get out of a creative slump and back into aligned content creation
• Focus on real impact over vanity metrics
• Build deeper relationships with their existing audience
• Learn the difference between chasing viral trends and building sustainable influence

💌 Resources Mentioned:

• Want to get off the hamster wheel of Instagram and into sustainable strategy? Join my 7-Day Newsletter Challenge and start building your own list of raving fans.
• Check out the The Culture Cult Show where we covered Denmark’s: Mad King and Royal Affair . 

If this episode hit home, I want to hear from you!
 👉 Slide into my DMs with your next trip or episode idea over on Instagram @travelcontentwriting
👉 Share this episode with a fellow travel creator who needs a reminder that their content is making real impact.

• Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.
• Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5
• Say hi on Instagram

Join Us 👉 The Travel Creator Business Plan Community!

The only business-building community designed specifically for travel creators.
  You’ll get:
  ✔ monthly business systems
  ✔ coworking + Q&A calls
  ✔ a private community of creators building real businesses
  ✔ guidance to help you move from “content machine” to “CEO energy”

Sign Up HERE