Episode Details

About Dan Kurzrock: Dan Kurzrock is the co-founder and CEO of Upcycled Foods, Inc., a pioneer in upcycled food innovation and food system circularity. He holds a BA from UCLA, where underage homebrewing started it all, and a sustainable MBA from Presidio Graduate School.

In this episode, Gary and Dan Kurzrock discuss:

• Food waste and inefficiencies in the global food system
• Innovation through sustainable entrepreneurship
• Building a business from a college hobby
• Creative approaches to raising capital and scaling a startup

Key Takeaways:

• Recognizing that one pound of spent grain is created for every six-pack of beer — totaling 20 billion pounds annually in the U.S. — Upcycled Foods developed a proprietary ingredient called SuperGrain+ to reintroduce this overlooked source of protein and fiber into the food supply chain.
• Entrepreneurs looking to start sustainably can begin by identifying overlooked resources in everyday systems — like brewing byproducts — and experimenting with low-cost, marketable solutions such as baked goods or ingredient blends to test demand.
• By leveraging equity crowdfunding through platforms like WeFunder, startups can convert their most passionate customers into investors, creating not only financial backing but a broader ownership community aligned with the company’s mission.
• Aspiring innovators should pursue mission-driven ideas even before perfect data or market validation exists, taking action on gut-level logic and curiosity to begin building momentum and uncover deeper purpose over time. 

"It’s okay to take two steps forward and one step back — that’s actually really solid work if you’re pursuing something entrepreneurial." — Dan Kurzrock

Connect with Dan Kurzrock: 

Website: https://upcycledfoods.com/

LinkedIn: https://www.linkedin.com/in/danielkurzrock

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