Episode Details
Back to EpisodesThe Scientific Way to Generate and Test Business Ideas
Episode 292
Published 5 years, 10 months ago
Description
We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales.
King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes.
For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch
Tune in to learn
- How to use the scientific method to come up with a business idea
- How to drive traffic to a pre-order page
- How to build up excitement for new product releases