Episode Details
Back to EpisodesEp.247 The “Cognitive Load” Test: Is Your Website Confusing People?
Season 1
Episode 247
Published 8 months, 2 weeks ago
Description
The “Cognitive Load” Test: Is Your Website Confusing People?
Every second of confusion on your site is a lost sale.
Why? Cognitive load—the mental effort it takes to figure out what you do.
If your website makes people think too hard, they bounce.
Want a fast clarity check?
Ask a stranger to visit your homepage for 10 seconds. Then ask:
👉 “What do you think this business offers?”
If they hesitate or guess wrong, it’s time to simplify:
- Fewer words.
- One strong CTA.
- Crystal-clear message.
Marketing isn’t just what you say.
It’s how easily they get it.