Episode Details

This episode walks you through how to stay visible on Instagram when you're exhausted, managing a full plate, or simply feeling unmotivated. Michelle Thames shares a simplified approach to content that keeps your brand top of mind without burning you out in the process.

What You’ll Learn in This Episode

• Why Instagram feels like a chore when you’re overwhelmed and what to do instead

• The simplified visibility strategy Michelle uses with her clients who are short on time

• A weekly content plan you can follow even when you’re low-energy or creatively drained

• How to use voice notes, behind-the-scenes footage, and low-lift content to stay consistent

• What to stop doing immediately if you want to preserve energy and still grow online

• The mindset shift you need to create sustainably and show up powerfully

• A practical way to organize your Instagram workflow to save time each week

• Instagram marketing when busy

• Consistent Instagram content strategy

• Instagram for tired entrepreneurs

• Social media without burnout

• Easy content plan for Instagram

• Visibility strategies for small business

• Instagram time-saving tips

Who This Episode Is For

• Entrepreneurs who want to market their business without sacrificing peace

• Coaches, creators, and service providers trying to maintain visibility with limited time

• Multi-passionate women growing their brand while balancing other priorities

• Anyone feeling stuck or inconsistent on Instagram

Key Takeaways

• You don’t need to show up every day to grow. You need a strategy that works with your life.

• Your best content already exists. Learn how to repurpose and repackage instead of always starting from scratch.

• Prioritize clarity over creativity. Simple, direct content performs better than overly produced trends.

• Focus on energy-efficient content creation tools like templates, systems, and batching.

• Instagram growth is not about perfection. It’s about being visible with intention.

Resources Mentioned in This Episode

• Michelle’s 7-Day Visibility Audio Challenge. DM “CHALLENGE” on Instagram @michellelthames to receive it.

• Registration for the free July 19th webinar “Get Visible & Booked Without Burnout”

• The Elevate & Empower Coaching Community, where you can implement what you learn with accountability and support

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded