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From Screens to Streets: How Field UX Research in Morocco Helped Redesign Intercity Booking
This story was originally published on HackerNoon at: https://hackernoon.com/from-screens-to-streets-how-field-ux-research-in-morocco-helped-redesign-intercity-booking.
Discover how inDrive's Intercity team used UX research in Morocco to test a redesigned, step-by-step booking form.
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Intercity traveled to Morocco to test a new form for booking intercity rides. The new step-by-step form helped distribute cognitive load, focus attention, and make the booking process more natural.
Published on 3 months, 2 weeks ago