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Is it OK for funds to spend $$$ on marketing?

Is it OK for funds to spend $$$ on marketing?

Episode 2 Published 1 year ago
Description

#2. Sarah Penn and Neil Benson discuss the latest news and views affecting Australia's superannuation sector.

News

  • APRA on the warpath re fund expenditure. "Where APRA identifies practices which fall short of legal requirements, APRA will utilise the full range of its powers to hold an RSE licensee accountable."
  • Super funds on track for 3rd consecutive year of robust returns. AMP includes crpyto in it's super portfolio.
  • ATO approves NPP as payment method for payday super.

Big Idea

  • Framing, and why it matters in super

Our Recommendations

  • Sarah recommends 'Coaching real leaders' HBR podcast.
  • Neil recommends fyxer.ai to help manage and write emails for you (but just be careful it doesn't create more work for you!)

That Super Show

That Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.

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Your Cohosts

Sarah Penn

Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.


Neil Benson

Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acq

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