Episode Details

Jennifer Kok sits down with Brooke Koeninger, founder of Scale with Clarity, to talk about leaving corporate during the Great Resignation, rewriting her identity as a working mom turned entrepreneur, and what it really means to build a business that works for you. They get real about burnout, measuring fulfillment (not just profit), and how small tweaks in your numbers can have a major impact.

This episode is a must-listen if you’re a small business owner who:

• Feels stuck in the cycle of chasing growth
• Left (or dreams of leaving) a corporate job to create more freedom, but now feels overwhelmed
• Wants to understand the role of a fractional CFO and how strategic financial insight can help you Scale. 
• Needs a reminder that success is not just about scaling revenue — it’s about building a business that fits your life

Meet our Guest: 

Brooke Koeninger is a Fractional CFO and business strategist who helps purpose-driven entrepreneurs bring clarity to their finances so they can grow in a way that aligns with the life they actually want.

As the founder of Scale with Clarity, Brooke works with product-based and service-based business owners to create financial forecasts, set realistic growth goals, and build profitable businesses—without the burnout. Her signature approach blends financial strategy with mindset and lifestyle alignment, ensuring that business growth doesn’t come at the cost of personal fulfillment.

Links:

Website: www.scalewithclarity.com

Signup for bi-weekly newsletter: www.scalewithclarity.com/newsletter

Instagram: @brookekfinance

LinkedIn: https://www.linkedin.com/in/brooke-koeninger-2368b35/

Meet Your Host:

Jennifer Kok has been a small business owner for over 25 years and is now a business coach for Women Small Business Owners who are building businesses and building a family and do not want to sacrifice their families or their sanity.

She built her first business while raising young children, eventually turning it into a franchise and selling it successfully two decades later. Jennifer knows firsthand the challenges (and rewards) of building a business and a family at the same time—and today, she uses that experience to help other creative, service-based entrepreneurs do the same.

If you’re ready to move beyond the overwhelm and grow a business that pays you and gives you your life back, check out her free webinar:
3 Keys to a Profitable Business
👉 https://nextwavebusinesscoaching.com/webinar

Learn More about the Earn More…Stress Less Program
https://nextwavebusinesscoaching.com/

✨ Join 100s of creative entrepreneurs who are building smarter, more sustainable businesses—and getting paid (finally).
 It’s your time. Let’s go.

https://nextwavebusinesscoaching.com

Facebook: https://www.facebook.com/nextwavewithjen

Instagram: https://www.instagram.com/nextwavewithjen/

LinkedIn: http://www.linkedin.com/in/jenniferowenskok

YouTube: http://bit.ly/2M9uX6S

Meet Your Host:

Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making proc