Episode Details

What if you could see exactly what other builders and suppliers are advertising — right now — on Facebook and Instagram?

In this episode, Az shows you how to legally spy on your competitors using Meta’s free Ad Library. You’ll learn how to break down what the big names are promoting (like Metricon), how to use ChatGPT to turn their campaigns into better ones for your own brand, and how to position yourself smarter in 2025.

This episode covers:

• How to use Meta’s Ad Library to view any builder’s ads
• What to look for (offers, messages, calls-to-action)
• Why Facebook and Instagram ads still work — especially for builders
• How to rewrite what you find using AI
• Why being visible online now matters more than ever

Plus, we shout out what’s happening this week at The Good Builder — from Ryse Construction’s 100th Biax slab to the Avia Homes golf day, a site tour with Craig Stuart, and a pod with Master Builders.