Episode Details
Back to EpisodesThis Startup Scored with the NY Giants: How FTL Leveraged Organic Sports Marketing
Description
How Two Friends Built a 7-Figure Bag Brand From Scratch | FTL Founders Interview
Meet Xander and Ryan, lifelong friends who turned a personal pain point into a thriving direct-to-consumer bag brand, FTL.
In this episode, they share how they went from bootstrapping prototypes in their spare time to landing partnerships with pro athletes and major sports teams—all while leaving behind their corporate careers. Learn how authentic relationships, scrappy marketing, and relentless product development fueled their momentum.
Check out FTL: https://ftlbags.com/
IG: https://www.instagram.com/ftlbags/
Connect with Xander & Ryan: hello@ftlbags.com
✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com
🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02