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Upper-intermediate | Product Localization

Upper-intermediate | Product Localization

Published 9 months, 2 weeks ago
Description

So many companies dream of selling their products to China's billion consumers. But selling to China means localizing for China, and not just any product is going to sell. Listen in on the thoughts of a real marketing manager for some perspective on how it's done. Episode link: https://www.chinesepod.com/1643

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