Episode Details
Back to Episodes954: Inside Fairmont Hotel's "Make Special Happen": Storytelling, Strategy & Staying Human
Description
✨ In this episode of hashtagNoVacancyNews, Glenn Haussman and Anthony Melchiorri speak with Loay Nour, VP of Brand and Marketing at Fairmont Hotels & Resorts, about how a heritage brand keeps its edge by making every stay truly special.
🔑 Highlights you won't want to miss:
• Why Fairmont's new campaign isn't just hashtagmarketing—it's a cultural movement within the company
• The powerful role of storytelling and real-life legends like Thomas Wolfe in connecting with guests
• How Fairmont balances modern digital tools with timeless human touch
• The secret behind creating unforgettable moments for travelers worldwide—from grand gestures to the smallest thoughtful details
• Bringing "Make Special Happen" to life across 95 iconic properties, each with its own soul
Fairmont's approach reminds us that true hashtaghospitality goes beyond beds and buildings—it's about the people and stories that make each experience memorable.
Special thanks to our sponsor Actabl:
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