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Ep 07: Rebrands, Risk & Real Talk: Building The Ark with Dwayne Kent
Episode 7
Summary
In this episode of After Hours Buzz, Grace Urwin sits down with Dwayne Kent, founder of The Ark Network Group, to unpack why video is the #1 marketing tool businesses should be leveraging today.
What started as a response to the challenges of the job market has evolved into a brand that helps entrepreneurs show up with clarity, confidence, and strategy—especially on camera. From navigating a rebrand to launching impactful video campaigns, Dwayne shares how The Ark is helping businesses cut through the noise and build lasting trust.
In this conversation, Dwayne dives into:
- How The Ark evolved from networking events to a full-service business support model
- Why video storytelling creates emotional impact and drives real results
- Tips for building brand trust through authentic, consistent video content
- How to level up your video strategy in 2025—even with AI and DIY tools in the mix
- What marketers often miss about video distribution and client communication
- The future of The Ark and how it's scaling to become a household name
Whether you’re camera shy or content-savvy, this episode is packed with insights on how video can move your business forward—one frame at a time.
Chapters
00:00 Introduction and Technical Setup
01:29 Dwayne Kent's Journey and Achievements
03:27 The Evolution of ARC's Services
06:07 Rebranding and Strategic Shifts
08:21 The Emotional Impact of Business Decisions
10:07 The Importance of Video in Business
12:43 Video Marketing Trends and Strategies
15:20 Understanding Client Needs in Video Production
17:41 Trends in Social Media and Video Marketing
20:57 The Importance of Distribution
22:59 The Role of AI in Video Production
24:39 Lessons from Client Projects
29:15 Future Aspirations and Brand Transformation
Links & Resources:
- Want to connect with Dwayne? Find him on LinkedIn: Dwayne Kent
Published on 2 months, 2 weeks ago