Episode 50
In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance seven-figure ad budgets in real time, Adam lays out a practical playbook for founders, heads of growth, and non-technical operators who want to move from hype to hands-on results.
Guest socials
• LinkedIn: https://www.linkedin.com/in/adamsil
• 𝕏 / Twitter: https://x.com/AtomSilverman
• Company: https://agentops.ai
Timestamps
00:00 — Defining “agents”: reasoning-powered automations, not AGI
00:54 — Introducing Adam & the 50+ internal agents his team uses daily
03:32 — “Vibe marketing” and why every employee will soon have an AI assistant
05:18 — Live example: an inbound-lead-scoring agent that books calls automatically
08:11 — Metric shift: revenue / agent & revenue / token
10:45 — Three-point filter for agent ROI: expensive, repeatable, low-risk tasks
12:56 — Social-listening agents for Reddit, X & forums (human-in-the-loop posting)
16:14 — OrcaBase + TripleWhale: agentic ad-spend rebalancing for e-com
21:29 — WhisperFlow → Claude to generate entire email sequences in minutes
25:04 — Multi-agent systems & OpenAI Agents SDK (Crew AI, Llama-Index, etc.)
40:12 — Tech stack cheat-sheet: AgentQL, BrowserBase, Composio, Anthropic Claude 3, Gemini 1.5 Pro
48:07 — Internal hackathons & “minimum viable post” culture for continuous learning
Key Points
• Observability is table-stakes. Enterprises won’t deploy agents without 99.99 % reliability, so logging, evals & debugging are critical.
• Marketing automations that already work:
– Social-listening + auto-response (Reddit, X “Radar”)
– Lead-scoring & routing directly inside Superhuman
– Real-time ad-budget re-allocation with TripleWhale’s OrcaBase agents
– UGC ad generation at ¢-scale via HeyGen API
• Tooling matters: mix-and-match lower-cost LLMs (Gemini/Claude) for chain-of-thought tasks and premium models (GPT-4o) for reasoning or code.
• Multi-agent ≠ many prompts. Think specialized “teammates” passing JSON, each with its own LLM, tools & memory.
• Hire for AI-nativity, not job titles. A VA fluent in Cursor or WhisperFlow can 10× output overnight.
• Run micro-hackathons. One day a month of structured tinkering keeps teams ahead of vendor fluff.
Six Practical Plays You Can Steal
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Published on 2 months ago
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