Episode Details
Back to Episodes51 - Selling the Transformation? Here’s Why That Works for Some Clients... And Repels Others
Season 1
Episode 51
Published 10 months, 1 week ago
Description
You've heard it 100 times: "Sell the transformation".
And while that can obviously work for some clients (it's a saying for a reason), for others- it can actually create resistance.
In this episode, you'll hear...
- Why your clients don’t all make decisions the way you do- depending on their subconscious money patters
- How different buyer personalities respond to different types of messaging
- Why understanding this helps you handle objections before they even come up
- And how to use this lens to create sales copy, discovery calls, and webinars that speak to more of the right people- without adding complexity
If you've ever felt frustrated by potential clients who don't seem to make buying decisions the way you do- this is the episode for you!
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