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#170 - Summer Throwback: Andrea Amorós on Influencing Stakeholders with Strategic Research
Episode 170
Welcome to Summer Throwbacks, where we revisit some of Awkward Silences' most memorable episodes.
This week, Andrea Amoros, a Senior Principal Researcher at Ingram Micro talks strategic research (which is different from a research strategy). Andrea shares her definition of strategic research, its value for a company, and showcasing that value for stakeholders and partners.
Strategic Research Resources
- What is a UX Research Strategy?
- Creating ROI from User Research
- Strategic vs Tactical Research Projects
Published on 2 months, 2 weeks ago