Episode Details

Launch debrief lovers, this one is for you!

In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.

I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.

Together, we dive into:

• Why launch debriefs are non-negotiable (and how to make them less tedious)
• The real story behind skipping a spring launch
• How a simple pay-in-full bonus drove 75–80% of sales
• The polarizing topic of payment plan pricing (we go there!)
• What it’s like to go into a launch with zero renewals...and still aim high
• Setting “Good / Better / Best” goals (and showing up for the stretch version of yourself)

This episode is raw, real, and filled with practical insights.

🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.

✨ Year on the Wall 2027 | $47

December 1–4, 2026: now a 3-day virtual event (plus a bonus day).

Link coming soon, mark your calendar now.

✨ Sold Out Group Programs

Join the waitlist: https://stephcrowder.com/mastermind

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Instagram: @heystephcrowder