Episode Details

Launch debrief lovers, this one is for you!

In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind.

I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success.

Together, we dive into:

• Why launch debriefs are non-negotiable (and how to make them less tedious)
• The real story behind skipping a spring launch
• How a simple pay-in-full bonus drove 75–80% of sales
• The polarizing topic of payment plan pricing (we go there!)
• What it’s like to go into a launch with zero renewals...and still aim high
• Setting “Good / Better / Best” goals (and showing up for the stretch version of yourself)

This episode is raw, real, and filled with practical insights.

🧠 Heads up: We’re saving the juiciest numbers (ad spend, conversion data, and total results) for Part 2.

✨ Sold Out Group Programs is OPEN for enrollment through Friday.
This is the best price it will ever be, and there's still time to talk with Steph about what this could look like for you.

👉 Apply or enroll at https://stephcrowder.com/mastermind

Connect with Steph
Instagram: @heystephcrowder