Podcast Episode Details
Back to Podcast Episodes
TCF403: Contractor Q&A: What Makes a Good Ad?
Tom and Dan answer your questions about what makes a good ad and how to attract better employees.
In this episode, we talk about…
- Question 1: "What makes a good ad?"
-
- Be intentional about where your ad is going, knowing who your ideal client is and addressing their pain points in your message
- Effective headline, well-written and relevant copy and images
- Simple, specific call to action
- Question 2: "What are the top 3 items to change in the company to attract better employees?”
-
- Create an attractive environment and provide the culture people want to work at: recognition and support, training, pay, mastery ladder
- Ask yourself: Would you want to work for you?
- Build your brand: The more visible you are, the more you’ll be a magnet to people
- Be strategic about where you look for employees and your hiring practices
- Define who you want on your team, your non-negotiables and company core values
Links to resources:
Text PODCAST to 833-415-0473
Follow Tom on Instagram at https://www.instagram.com/realtomreber
NiceJob: https://www.thecontractorfight.com/nicejob
Contractor Growth Network - TheContractorFight.com/CGN
The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! https://thecontractorfight.com/100k
Order Your Fight Planner – https://thecontractorfight.com/fight-planner
The Contractor Fight Facebook Group – https://www.facebook.com/groups/thecontractorfight/
The Contractor Fight Night – https://thecontractorfight.com/fightnight/
The Contractor Fight TV – https://www.youtube.com/channel/UCEWHDzg1Tnogow9uAL3YESw
Published on 4 years, 3 months ago