Episode Details

In this episode, Marty is joined by Keith Bowman of McHale Landscape Design who shares what the McHale team does to find new clients, build strong client relationships, find and retain team members, install and maintain award-winning properties, and keep their business running as smoothly as possible.

Field Trips with NALP

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00:00 - Introduction & Welcome

01:27 - Meet Keith Bowman from McHale Landscaping

01:53 - History & Growth of McHale Landscaping

03:12 - McHale’s Unique Operations and Facilities

05:42 - Customer Service and Competitive Advantage

08:40 - Marketing and Networking Strategies

14:30 - Employee Retention and Career Development

20:12 - Family Dynamics in Business

22:53 - Balancing Family and Business

24:22 - Leveraging Subcontractors for Success

26:52 - Protecting Pricing in Landscape Design

30:50 - Efficient Morning Rollouts

36:04 - Equipment Used & Theft Prevention

41:10 - Award Winning Work & Company Culture

43:37 - Challenges at McHale and Authenticity

44:49 - Conclusion & Field Trip Invitation

Show Notes: 

• People are the competitive advantage: Empower employees with entrepreneurial opportunities within the company. Create "little businesses stacked on top of each other" where team members take ownership. "I believe our competitive advantages are people. And just empowering people... the McHales have given people the ability to kind of go out and make mistakes."
• Customer service isn't overhead: Exceptional service doesn't require additional equipment costs but drives referrals and long-term relationships. "Customer service doesn't add overhead. If you wanna build up your team's customer service, you're not adding a truck payment."
• Protect your pricing: Understand true costs and maintain appropriate margins. Compete on value, not price alone. "The number one thing... is protect your pricing... There's a lot of work that goes into landscape design building."
• Family business done right: Having 37 families with multiple employees creates stability. Treat family members as employees first while leveraging famil