Episode Details

B2B video marketing is rapidly becoming the cornerstone of growth for modern B2B businesses—and in this episode, Chris Weiher, founder of Cleaver Creative, explains how to use it to attract leads, build trust, and scale visibility on LinkedIn and YouTube.

Whether you're new to creating marketing videos or struggling to get traction, this interview delivers actionable insight into how you can use video strategy for LinkedIn and a thoughtful YouTube strategy for B2B to solve the problems you're Googling daily:
▶ How do I reach more B2B clients without cold outreach?
▶ What kind of content actually converts in a long sales cycle?
▶ How do I prove video content ROI to my team?

Chris brings 12+ years of expertise in video production for businesses, especially B2B services, and shares how to turn basic ideas into high-performing video assets—without massive budgets. Learn why authenticity trumps polish, how to optimize for SEO without sounding salesy, and why LinkedIn video marketing is still wildly underutilized.

We also talk about future-proofing your content using AI in video marketing tools like scripting, repurposing, and even cloning tech.

If you’re in marketing, sales, consulting, or you run a B2B company, this episode is your blueprint for smarter, more effective B2B content creation using video.

00:00 – Welcome & intro to Chris Weiher
01:10 – Why B2B businesses must embrace video
02:30 – How video content scales trust & visibility
04:00 – Real results: $200k via LinkedIn videos
05:45 – B2B vs B2C video strategy differences
07:00 – What types of videos work best in B2B
08:20 – Ideal video lengths & best formats
09:30 – Platforms: LinkedIn vs YouTube strategy for B2B
11:00 – Performance testing & content feedback loops
12:15 – SEO optimization tips for videos
13:30 – Production quality vs authenticity
14:45 – The future: AI in video marketing
16:00 – Final tips & how to connect with Chris

#B2BVideoMarketing
#VideoMarketingStrategy
#LinkedInMarketingTips
#ChrisWeiher
#ContentMarketing
#YouTubeForB2B
#AIInMarketing
#VideoForBusiness
#B2BContentCreation
#MarketingWithVideo

To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd

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