Episode Details

Looked at your menu and thought, “No one’s really gonna order that $12 juice, right?” I thought the same. 

But here’s the truth mocktails and zero-proof drinks are on the rise. And if your bar isn’t leaning in, you’re probably leaving money on the table.

In this episode, I’m breaking down how the sober curious trend is changing the game and how bar owners like you can turn it into a real opportunity.

What You’ll Learn:

• Why mocktails can actually be more profitable than cocktails
• What Gen Z and Millennials really want when they walk into your bar
• How to create a zero-proof menu that’s easy to sell and hard to ignore
• Housemade sodas, seasonal flavors, and those Instagrammable drinks people love
• Pricing tricks, staff training, and menu design that make this all work

This isn’t about turning your bar into a juice bar. It’s about adapting to the shift without losing what makes your place your place.

So if you’ve been side-eyeing this trend, give this a listen. You don’t have to understand it you just have to be smart enough to use it.

📌Start Here
Own, run, or manage a bar? Join Bar Business Nation.

An EXCLUSIVE private Facebook group for bar owners and operators who want better ways to run the business.

Ask questions, hear what other owners are dealing with, and get ideas you can actually use.

🔴Join here:
 → https://www.facebook.com/groups/barbusinessnation

📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/