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170 – Marketing IDEMS: From R&D to Products

170 – Marketing IDEMS: From R&D to Products

Published 1 year, 1 month ago
Description
In this episode, George and Kate discuss the challenge of transforming deep R&D into tangible products. They explore the balance between simplicity and complexity, the need for early market validation, and the difficulty of securing private investment for ambitious long-term goals. The conversation touches on the unique product and funding strategies for social enterprises and highlights how IDEMS navigates these challenges while emphasizing the importance of impact over profit.
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