Episode Details

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.

Join us this episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.

🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa

🎧 Produced by Tullio Siragusa

In this conversation, we’ll unpack:

• How to use purpose as a filter for decisions, not just a slogan

• The link between brand integrity and employee engagement

• What happens when teams market from alignment, not obligation

• Why companies like Bombas and Chobani outperform by living their “why” internally

💬 How does your team stay aligned on purpose beyond the mission statement?