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Fast Five Shorts | Pro Or Con: Target Exploring A Factory-Direct Model?
Season 7
Episode 326
Published 8Â months, 3Â weeks ago
Description
This segment on the Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Infios, Clear Demand, and Ocampo Capital, breaks down Target's factory direct shipping test.
Target explores factory direct shipping similar to Temu and Shein's model for apparel and home goods. Chris loves the defensive move and believes Target's brand credibility can win, while Anne questions if Target has lost its design edge and worries about competing on price against Walmart and Amazon.
For the full episode head here: https://youtu.be/-J5sCVAKsfQ
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#target #factorydirect #temu #shein #retailsourcing #directshipping #retailstrategy #brandcredibility
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