Episode Details

Dorie Clark: Entrepreneurial You

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a branding expert by the Associated Press, Fortune, and Inc. magazine, she is the author of the new book, Entrepreneurial You* — and her prior books, Reinventing You* and Stand Out*.

Key Points

• Even things that seem solid can change at any moment.
• Anybody, in any career, needs to emphasize flexibility and adaptability.
• 35% of Americans are self-employed, projected to be 40% by 2020.
• Entrepreneurial side projects expand your skills for your main career.
• Side projects often create new career opportunities.
• If something is not being done, ask why is it not being done. Because it’s impossible? Or just hard?
• Check for metrics that you’re heading in the right direction.
• Progress might not always come in the form you’re expecting.
• How do you diversify but do it in a way that doesn’t pull you in a million directions?

Resources Mentioned

• Influence: The Psychology of Persuasion* by Robert B. Cialdini
• Entrepreneurial You Self-assessment
• Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive* by Dorie Clark

Related Episodes

• How to Stand Out, with Dorie Clark (episode 189)
• How to Be a Non-Conformist, with Adam Grant (episode 238)
• How to Solve a Really Big Problem, with Teresa Chahine (episode 292)

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