Episode Details

Ryan Williams: The Influencer Economy

Ryan Williams is a media strategist, international speaker, and author of The Influencer Economy*. His work has been featured in Inc. Magazine, Huffington Post, Success Magazine, Social Media Examiner and USA Today.

Key Points

The Three Anchor Stories:

1. The Tearjerker story
2. The Authority Story
3. The Pay my Bills Story

• Leadership comes from storytelling
• The majority of us have great stories that we undervalue.
• Authenticity is having your actions match your words.
• Make your stories a conversation.
• In your stories, don’t discount your past successes.

Resources Mentioned

• Making Ideas Happen* by Scott Belsky
• How to Win Friends and Influence People* by Dale Carnegie
• Made to Stick* by Chip Heath and Dan Heath
• The Brand Gap* by Marty Neumeier
• The Influencer Economy* by Ryan Williams

Related Episodes

• The Four Critical Stories Leaders Need for Influence, with David Hutchens (episode 148)
• Practical Storytelling That Isn’t Awkward, with David Hutchens (episode 228)
• Ignite Change Through Storytelling, with Nancy Duarte (episode 268)
• Executive Presence with Your Elevator Speech, with Tom Henschel (episode 316)

Discover More

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.