Podcast Episode Details

🎥 Hg's Martina Sanow - unlocking opportunities to invest in Europe's largest portfolio of software and services businesses

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Welcome back to the Alt Goes Mainstream podcast.

Today’s episode is with someone who has successfully built a wealth solutions business tailored to her firm’s unique strengths, expertise, and investment track record.

Martina Sanow is a Partner at Hg and Head of Hg Wealth, where she is focused on building the firm’s wealth solutions offering built out of the $85B AUM firm, Hg, that invests in enterprise software.

Hg, one of the top 10 largest PE firms globally based on the PEI 300 ranking, has built an impressive investment engine focused mission-critical enterprise software companies. The firm has built a portfolio that is a “transatlantic ecosystem of software and services businesses” — representing over $180B in collective enterprise value across its 55 portfolio companies.

Martina has been at the firm for almost 16 years. She has been an integral part of building the firm into what it is today, helping Hg grow from $2B in AUM to $85B in AUM, previously as Deputy COO and now building the Hg Wealth business. Hg’s first wealth offering, Fusion, its flagship evergreen fund that provides access to non-US investors to Hg’s private equity funds and co-investment opportunities, has exceeded $1B in NAV just 12 months after its launch.

Martina is thoughtful, strategic, and long-term oriented when it comes to building a solution that amplifies Hg’s strengths and resonates with the wealth channel.

We had a fascinating discussion about how a scaled specialist like Hg can stand out in the wealth channel, unpacking the essence of who Hg is as a firm and how they’ve expressed who they are as they’ve built their wealth business.

We covered:

* Hg’s evolution as a firm.

* Why Hg focuses on mission-critical enterprise software companies and why it’s a compelling investment thesis.

* Building a wealth business that fits the mission, ethos, and strategy of the firm.

* Understanding the complexity of evergreen funds.

* How Martina and team think about managing dealflow and investor demand in their Fusion fund.

* Learnings applied from HgTrust, the publicly listed UK investment trust, to figuring out how to educate and build brand in the wealth channel.

* Why does ownership structure matter when it comes to building a wealth business? How being privately owned informs how Hg builds their wealth business.

* Why Europe, why now?

Thanks Martina for coming on the show to share your wisdom and expertise at the intersection of enterprise software, private equity, and private wealth.

Thanks for reading Alt Goes Mainstream! Subscribe for free to receive new posts and support my work.

Clip #1: Software is not a sector anymore. What’s the investment thesis for software investing?

Clip #2: What are mission-critical software businesses and what do you look for in those businesses?

Clip #3: Why and how to build a wealth business?

A word from AGM podcast sponsor, Ultimus Fund Solutions

This episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.

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Published on 1 month, 3 weeks ago