Christine Lindebak on Why You Should Start Your Apparel Brand Before You're Ready

Curious how a career in luxury fashion can evolve into a thriving sewing education and sustainable apparel brand?

In this episode of Business of Apparel, Rachel welcomes Christine Lindebak (from 🇪🇸 Spain), founder of Sewing in the City and her slow fashion label Lindy, Lindy. Discover how Christine turned a childhood passion into a successful online sewing academy, turned vintage linens into one-of-a-kind garments, and mastered the art of balancing creativity and strategy through smart time-blocking and local production.

Hear Christine's best advice for aspiring apparel entrepreneurs: from testing custom-first models and launching soft drops, to embracing imperfection and sharing your messy early journey on social media. Whether you're building your first piece or scaling a brand, Christine's story is packed with inspiration and practical advice to help you get started — sooner and smarter.

In this episode, you'll hear:

- Transition from corporate fashion to entrepreneurship

- Time-blocking, batching content, and energy-based productivity

- Benefits of a custom-first business model with local production

- Advice for startup apparel brand owners

- Encouragement to start before everything is perfect

Connect with Christine:

Instagram: https://www.instagram.com/sewingandthecity/

Websites: https://sewingandthecity.com and https://lindylindy.com

Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.