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Meet the Harrisons: Architects of Greenwashing and Environmental PR
Season 3
Episode 8
Published 6 years, 1 month ago
Description
E. Bruce and Patricia Harrison launched the E. Bruce Harrison Company in 1973, working for a mix of chemical companies, oil and gas companies, and tobacco companies. E. Bruce is considered the father of environmental public relations—or by his critics, "the godfather of greenwashing."
The Harrisons ran multiple cross-industry coalitions and front groups, aimed primarily at stopping regulation on everything from smoking to carbon emissions. Today, Ms. Harrison is the president and CEO of the Corporation for Public Broadcasting, a position she's held since 2005.
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