Episode Details

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you’re in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay’s love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.

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Best Moments:

(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question

(03:44) The one element everyone overlooks that can drastically lift click-through rates

(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking

(06:30) B2B examples of flipping “Download” into clicks that convert

(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral

(08:15) Jay’s favorite SaaS CTA: “Convince me this is worth it”

(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms

(10:58) The one vendor Jay always buys from (hint: it’s briny)

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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