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DGS 139: You Are The Prize In Your Property Management Business with Jason Hull
Description
Property management growth expert and founder/CEO of DoorGrow, Jason Hull, talks about being the best prize to your potential clients.
A lot of times clients have this perception that you need or want to get them on as a client. Needy is creepy. Don't fail to see and show them that you are the prize.
You'll Learn...[03:00] Who is the prize? You or your prospective client? You are!
[03:06] Why? If you have a legitimate business, you solve their problems.
[03:52] Three biggest complaints? Tenants, landlords, and rental properties.
[04:18] Why most property managers and property management businesses suck.
[04:48] If you do a good job, you make better tenants, landlords, and rental properties.
[05:10] Real Estate Investing: It's easy until your first challenge with a tenant.
[07:17] Cycle of Suck: Crappy clients lead to crappy properties, tenants, and reputation.
[08:01] Mike's Pumpkin Plan: Allegory of what it takes to have prize-winning pumpkins.
[08:43] Be Picky: Get clients you want to be with, enjoy working with, and value you.
[10:10] What's for sale? People want to buy safety, certainty, and peace of mind.
[11:45] Ideal Clients: Qualify them by figuring out - what do you really want?
[12:37] Rules of Engagement: Value self, maintain confidence, realize you're the prize.
Tweetables"You need to realize this—you are the prize. That means they are not the prize."
"If you aren't able to maintain a frame of confidence, you then hurt the number one thing that people want to buy from you, which is safety and certainty."
"The best clients are not the ones that are the cheapos."
Resources TranscriptWelcome, DoorGrow hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing your business and life, and you're open to doing things a bit differently, then you are a DoorGrow hacker. DoorGrow hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high-trust gateway to real estate deals, relationships, and residual income.
At DoorGrow, we are on a mission to transform property management businesses and their owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.
All right, this continues these episodes where it's just me talking. I'm certainly going to be doing some interviews in the future. But this episode today, I'm going to start blocking out time each Wednesday so that I can consistently get these episodes out. I have a consistent call with clients each Wednesday and Friday currently that I enjoy doing. I'm just going to block out time every Wednesday to do a live call and talk about whatever my heart desires that day.
Something that came up on today's call with my coaching clients is just a little passing phrase that somebody had mentioned, but they had said they were talking about the week and the wins. Everybody was sharing their wins and one clien