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This is What Inspired Brand Building Really Looks Like w/ CEO & Former NFL Player Chris Hetherington
Season 5 Episode 96
Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."
After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he’s using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.
Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3
Fathead IG: https://www.instagram.com/fathead/?hl=en
Fathead YouTube: www.youtube.com/@fathead
Thank you to Sponsor Blenders Eyewear!
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📚 Buy "The Inspired Athlete": https://amzn.to/3COPbJD
🎧 Listen to "The Inspired Athlete" Audiobook on Audible: https://adbl.co/3KAwqP1
🎸 Check out my music on Spotify: https://spoti.fi/45BhzvT
🎵 Intro/Outro Music by Aaron Wexler: "Small Waves" https://bit.ly/4jOi50M
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💬 Comment below: What inspired you most from this episode?
⏰ Timestamps for Easy Navigation:
0:00 - Introduction
1:58 - What is inspired living?
3:27 - Inspired Athlete and Entrepreneur
6:02 - Enthusiastic Leadership
8:35 - Heart Based Leadership
11:44 - Life Lessons From Gary Vee
14:12 - The Role of Spirituality?
15:33 - Book Promotion
16:29 - Perseverance Through Hardship
19:30 - Emotions in Business
22:12 - What Is Culture?
24:29 - Culture Is Contagious
26:24 - Music Promotion
27:07 - Personal and Professional North Star
30:31 - Tracking Key Performance Indicators
33:34 - Brand Energy and Integrity