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Playbook for using Agile principles to integrate AI into your martech stack
Episode 2278
Published 9 months, 1 week ago
Description
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on agile marketing technology implementation. His playbook emphasizes assembling the right team, setting clear goals, working iteratively to achieve quick wins, and implementing regular retrospectives to continuously improve AI performance and processes. Show Notes
Connect With:
- Greg Kihlström: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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