Episode Details

This episode uses the case study of Takara Shuzo mirin. It explains how companies can address the challenge of products with inherent benefits that consumers struggle to grasp, leading to a lack of perceived reason to buy.

The central theme revolves around "value visualization," which involves making intangible product benefits tangible and understandable to customers, thereby strengthening a brand concept. Takara Shuzo scientifically demonstrated mirin's effect on preventing ingredient breakdown using microscopic images, successfully communicating its value to both individual consumers and B2B clients.

It emphasizes that visualizing value is a strategic tool to ensure customers truly comprehend a product's worth and associate it with a desired brand image, stressing the importance of a customer-centric approach and aligning visualization efforts with the overarching brand concept.