Episode Details

In this episode, Mark Rushmore and Gyve Safavi, co-founders of SURI (Sustainable Rituals), share how they turned a simple personal care item into a sustainable, design-led movement—challenging legacy players like Oral-B and Philips.

They share:
• Why the electric toothbrush was overdue for disruption
• The intentional product and packaging design that drove early virality
• Their approach to building a mission-led brand without greenwashing
• How they scaled operations and manufacturing for a regulated hardware product
• The mindset shifts needed to build a physical product business with lean resources
• How their background in finance and tech shaped their founder journey

If you're building a physical product or a brand that stands for something bigger, this conversation is packed with practical advice and inspiration.

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