Episode Details
Back to EpisodesAnatomy of a Trademark/Merchandising License Agreement with Danny Simon & Greg Battersby
Season 1
Episode 45
Published 9 months, 3 weeks ago
Description
This session will discuss the 10 most important provisions in a merchandising license agreement from a both a licensor and licensee perspective. Frequently, licensors and licensees have different agendas in negotiating license agreements. The session will explore each provision and its intended purpose; what each party may want or need; and possible compromises to create a win-win situation for both sides. Examples of provisions will be provided.